EYE-BALL’s Harry’s Growl on – Election 2013 – Growl No: 50 – Rudd’s House of Pain, He must learn that ‘less is more’ –
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– 27th June – Election 2013 – Growl No: 49 – Shorten has to be made accountable –
– 26th June – Election 2013 – Growl No: 48 – Gillard’s “Mrs Doubtfire” moment –
– 19th June – Election 2013 – Growl No: 47 – Chris McArdle – Craig Thompsons Lawyer opens up with his views on drive time radio –
– 18th June – Election 2013 – Growl No: 46 – Gillard revisits her Slater and Gordon Exit
– 12th June – Election 2013 – Growl No: 45 – Gillard and Swine swill –
– 10th June – Election 2013 – Growl No: 44 – Foreign Minister Bob Carr – The “Gallah” that feasts and is never concerned with the damage left behind …
– 8th June – Election 2013 – Growl No: 43 – The Independents and The Greens – why do they accept an alleged Criminal as PM? –
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– Election 2013 – Growl No: 50 –
– Rudd’s House of Pain –
– He must learn that ‘less is more’ –
| Author: EYE-BALL’s Harry’s Growl | 29th June 2013|
Rudd’s willingness to grasp what can only be described as a ‘poisoned chalice’, and willing walk into the ALP caucus caldron proves his courage of a sorts … was it ego or does he truly believe he is the messiah, the chosen one to resurrect the flawed ALP?
The 57-45 result represents only a margin of 6 votes – and they all swung on the back of Shorten’s public switch to Rudd. This is still a divided caucus and Rudd’s task is herculean – is he up to it?
Rudd’s ego is well documented – larger than most in a political sense, and all added to since his inability to deal with his dumping some three years ago. Given the two days back in the job – has he learnt that ‘less is more’.
The Press Conference:
Rudd’s first extensive Press conference was a wide-ranging affair and tried to cover all topics. If Rudd should have learnt something for his stint on the backbench, he should have realised that the way to earn Party loyalty is to let your Ministry shine – let them have their moments without being hand-held – let then live and die by their own performance and give the Leader distance.
This was Hawke’s success, strong Ministers with the publics support because they knew their Ministers and their abilities.
At yesterdays press conference, Rudd gave the media a free shot and he again try to prove he is the man. Rudd’s eagerness to answer questions across a wide range of topics he has been out of the loop on for some time, only gave the media ammunition for their want to pin him to the cross for dumping Gillard.
The media are having a field day with some of the comments he let fly when ‘less would have meant more’.
Paul Kelly penned two stories overnight – when was the last time he did that – the first titled: “Kevin Rudd broke every rule in the book” – linked in full here – an extract appears below:
All the media are on heightened alert – after a week of shark feeding and speculation they have the taste of blood with Gillard’s demise and are now focused on their next prey – it is to be Rudd or Abbott – at the moment they see Rudd as most vulnerable and if he survives intact, Abbott will become the target if he can’t make traction against Rudd.
Kelly’s story above is a ‘Himalayan’ molehill – he has taken comments Rudd made in his Press conference yesterday and gone beyond journalistic license. The full transcript of Rudd’s Press conference can be read – here – a sample of the Q&A about which Kelly wrote is produce below:
Paul Kelly has gone too far in his critique and reveals he also suffers from the same infected weakness all media have – a want to tear down and embellish. Kelly’s take on the words Rudd spoke were corkscrewed to suit his story, as opposed to treating them at their face value.
Kelly’s second story was titled: “For Kevin Rudd, it’s policies on the run” – linked in full here – an extract appears below:
Once again Kelly is engaged in opinion journalism and inflames the debate beyond the words Rudd spoke … it would appear there is no honeymoon period and the new Government and returning backbenchers can expect fire when ever the opportunity arises.
This was also evidenced in the new Treasurer’s – [Chris Bowen’s] – grilling just hours into the new job. Why he took the interview request is understandable – but he had to know that he would be asked questions he could not answer given his ‘out of the loop’ backbench position since March.
Leigh Sales from the 7:30 Report did the grilling and Bowen used extraordinary restraint in his responses – he should have given Sales a list of what he would be prepared to talk about given his short time in the new job.
Sales asked questions to try and put Bowen on the spot … see full transcript and video of interview here – a sample of Sale’s question and Bowen’s responses appears below:
Once again – ‘less could be more’ – the Ministry don’t owe the Media – the media’s job is to report the news not to try and make the news.
Trying to catch a Minister in a word-trap is the ‘game’ played by all journalist and in the past all Ministers have happily try to make themselves look smarter – how often do they fail? This is the main reason ALP Ministers were reluctant to give Andrew Bolt of “The Bolt Report” a crack at them.
To be the ALP saviour Rudd has to try to fully transform himself from a media ‘whore’ to a media ‘frugal’ – a ‘Howard Hughes’ example is a bridge too far, but someone like “Dame Edna” would be great – someone with a wit to spoil any reporter with a political agenda. Someone who can deal with the media and put them in their place if they ask a stupid question.
How often have you cringed when a reporter asked a question beyond the scope of the interview – why is it that the media is allowed to ask a dumb question and the Minister tries to answer the question – why don’t they just say – ‘that’s a stupid question’. Fry them on camera and allow the people to know that you know when a question is a dumb question. It may get edited out, but other media outlets will show it to score points … make the media feed on themselves rather than feast on the Government.
Conditioning the media to a ‘less is more’ policy will not be an easy task – passive intimidation works – and the Minister’s must be the one who have the confidence to do it. First – Rudd must set the example.
Feeding them ‘less scraps’ will go a long way to helping the media learn how to become journalist’s again and immerse themselves in background research necessary to expose real Government corruption and stories that have accountable outcomes.
Given the Obeid revelations during the ICAC hearings – why were journalists not on that story before it was revealed?
The Tony Burke and Stephen Conroy use of the Obeid ski-lodge – who in the media are working on that story and how it came about?
The Torbay involvement with Obeid – surely that is also a story worth covering and getting to the bottom of. The media have become lazy letting and expecting MP’s do their work for them.
The trouble is that stories like these are beyond the investigative abilities of most of our current journalists – they are all about the career story off the back of some leaked scoop … and their editors encourage this ‘postage stamp’ type story. To be honest most are only worth scraps … yet they feast on prime meat.
To ensure an ALP survival and an election contest – Rudd and his Ministry have to control the media to suit their own agenda, give them nothing they can leverage and so build negative coverage – again ‘less is more’.
Ministers and Backbenchers who continue to background the media should be dealt with over their lack of Party loyalty – if a Leader can’t get that condition then the caucus is not as one – and the Leadership flawed …
Ministers and caucus members know this already and in the post Gillard environment, Rudd can expect to receive the same treatment his supporters did to Gillard. He has to be aware of this and be on top of it. Unless this is addressed and Rudd can prove he has changed – the loyalty of the full caucus will always be doubtful.
This MP love affair with the media has created an over-exposure issue for the Government, we want to see and hear less of and about Government – just the rewards of successful good Government.
The eagerness for Ministers and other spokesperson to get air-time to build their own media profile has fed the problem. Rudd should encourage their media contact in an environment with other Ministers – i.e. the Cabinet holds a weekly or fortnightly Cabinet Press Conference.
This type of media conciliation has been advocated on this site previously without anyone making comment about flaws of such a proposal. Comment is welcome …
Social media has fed the media cycle – scoop upon scoop and get it out there as fast as you can before someone else gazumps the story. If they have nothing then it will burn itself out – rather then individual Twitter or Facebook accounts, have Ministerial accounts and all press releases are only put on social media for the public interest, and after given to mainstream media outlets.
Journalists with their secret sources to Ministers and Party politics is a destructive element that makes journalist believe they have a sense of entitlement – MP’s feeding their ego with these types of relationships with journalists contribute to the problem.
You truncate that source and those journalist with inside scoops become obsolete – I’m sure the public would welcome less political speculation and inside stories in lieu of real stories based on facts and public interest.
It is a tough ask for Rudd to shrink from the limelight and let his Ministers shine – the ‘less is more’ policy will work and perhaps stabilise Leadership.
Richo wrote an article this morning that has him convinced that Labor has a chance at the next election – this after a single day of change … read full story here …
One of the more serious matters Rudd has to deal with is the Union’s and the ogre of Bill Ludwig.
Rudd has to be seen to doing something about making all Unions more accountable and open with regard to finances and where members funds are being spent.
An area where headway can be made in this area is the process of pre-selection of ALP candidates … opening the pre-selection process and making it more equitable for non-union affiliated candidates would be a start. This will require an ALP charter and not likely to happen overnight – but statements by union heads to enter into talks about addressing the issue would go some way to allaying concerns.
Imagine Rudd’s current existence and having a nest of vipers in the room with him never knowing when one or several are going to strike.
Plibeseck is someone who advocated herself as a Rudd hater – there were others but Plibeseck is the only one left who has that feminist persona that never forgives nor forgets … Rudd would do well to sink her somewhere away from the access chamber.
Of the 57 votes he had, less than 40 or so are true Rudd supporters … the rest are that motley crew flip-flopping because they want some one to save their reelection. They are dead weight to Rudd in a real clutch and have proven themselves to be less then faithful, loyal, and deserving of public office.
Rudd has much to do to save the ALP brand and his ‘House of Pain’ is real.
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