EYE-BALL on – Commercial Television & its worth … Part I

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Title:
Commercial Television & its worth … Part I
For many years now the Commercial Television market has struggled with their identity and how they use the habits and viewers and integrate and cater for the demographics within their programing schedules.

The following is an appraisal offered up as a reason why many of us have given up on Commercial Television across so many levels – such as – which Commercial Station reports News as News as opposed to the entertainment value content … the same question applies to Political and Current Affairs reporting …

Yea – the morning shows – or Danoz and the like advertising talkfests catering for home shoppers who like their TV’s on to provide noise background …

Then there is the afternoon entertainment – reruns and soaps to appease the lounge chair moms and kids who aren’t working or home on sickies – and then we get to the prime time entertainment – that 7:30-9:30pm time slots – I swear the programmers all talk to one another to make sure that each stations top raters don’t go up against each other …

Below is the 2010 Highest Rated TV Broadcasts:  [source linked here]

Highest Rating Broadcasts 2010
Rank Broadcast Date Network Audience
1 Masterchef Australia – Winner Announced 25-Jul-10 10/S. Cross 5 213 304
2 Masterchef Australia – Finale Night 25-Jul-10 10/S. Cross 4 638 376
3 Afl: Grand Final: Presentations 25-Sep-10 7/Prime 4 283 764
4 2010 Melbourne Cup – The Race 02-Nov-10 7/Prime 3 663 855
5 2010 State of Origin series – Game I 26-May-10 9/Win/NBN 3 636 677
6 Afl: Grand Final: Collingwood V St Kilda 25-Sep-10 7/Prime 3 456 719
7 Afl: Grand Final Re-match: C’wood V St Kilda 2-Oct-10 7/Prime 3 456 719
8 Afl: Grand Final Re-match: Presentations 2-Oct-10 7/Prime 3 347 210
9 2010 NRL grand final 3-Oct-10 9/Win/NBN 3 319 539
10 State Of Origin Nsw V Qld 2nd Match 16-Jun-10 9/Win/NBN 3 227 115

Some 8 of the 10 top broadcasts were Sports – the winner and second place was a reality Cook show – there is no drama – no News – no Politics or Current Affairs – just League, AFL and Horse Racing – and a Cook Show.

Below is the 2009 Highest Rated TV Broadcasts:  [source linked here]

Highest-rating broadcasts 2009
Rank Broadcast Date Network Audience
1 MasterChef Australia – The Winner Announced 2009 10 3,726,000
2 MasterChef Australia – Finale Night 2009 10 3,293,000
3 2009 AFL Grand Final: St Kilda V Geelong 2009 10 2,878,000
4 2009 Melbourne Cup: The Race 2009 7 2,673,000
5 Underbelly: A Tale Of Two Cities 2009 9 2,582,000
6 2009 NRL Grand Final 2009 9 2,528,000
7 Underbelly: A Tale Of Two Cities 2009 9 2,476,000
8 AFL Grand Final 2009: Post Match Presentation 2009 10 2,448,000
9 Underbelly: A Tale Of Two Cities 2009 9 2,397,000
10 Underbelly: A Tale Of Two Cities 2009 9 2,334,000
11 2009 State of Origin series: Game 1 2009 9 2,322,000
12 2009 Australian Open – Day 9 Night Session 2009 7 2,316,000
13 Underbelly: A Tale Of Two Cities 2009 9 2,269,000
14 2009 Australian Open – Men’s Final 2009 7 2,246,000
15 Underbelly: A Tale Of Two Cities 2009 9 2,234,000
16 Hey Hey It’s Saturday – Reunion #2 2009 9 2,213,000
17 MasterChef Australia  2009 10 2,193,000
18 Underbelly: A Tale Of Two Cities 2009 9 2,174,000
19 Hey Hey It’s Saturday – Reunion #1 2009 9 2,149,000
20 2009 State of Origin series: Game 2 2009 9 2,134,000

Once again Sport dominates with the same 2010 Cook Show – but there is one drama show in Underbelly – who rated 5th, 7th, 9th, 10th, 13th, 15th, and 18th in the top 20.

So much is learned about Australia from these statistics.   Drama needs to be local content – might be one – Australia’s love with the Melbourne Cup Carnival and the State Of Origin Rugby League and the AFL and League Grant Finals another.

Seven and 10 share the AFL, Nine has the League and Seven has the Melbourne Cup Carnival.  Underbelly is with Nine – and this year the series has been a dismal flop as fiction takes over embellished non-fiction.

From these stats – we are a simple people with simple tastes – Ten is a station that relies on reality TV and it struck gold with Master Chef – this is the same station that gave us Big Brother – it caters for the teen through to late 20’s market – nothing serious happens on Ten.

Nine and Seven try to compete in the News and Current Affairs – Seven is hopeless at Current Affairs – I call it Lipstick or eye-candy Journalism – Nine’s Current Affair is not much better – the News is where they give each other a contest.  The issue there comes down to the style and eye-candy offered through their presenters and story reporters …  which Presenter has the most appeal – nothing about the story or News content … how shallow that must feel for those who choose that line of profession …

To be honest – the Commercial stations are collective money making business’ – they generate massive revenues via the advertising and what is offered as the carrier for that advertising often makes the ad more thought provoking than the TV show.

If you want serious reporting of global and domestic News and Current Affairs – stay away from the Commercials throughout the Week – the weekend is a little different and then it depends on which reporters present the stories.

Having staged my own silent protest over the quality of Commercial TV by watching the National Broadcasters ABC and SBS – I found that the content on these stations offers quality if not the content … it is no wonder that I have turned to downloading TV show series and Movies to fill the void  – all without the advertising.

Yet another Internet advantage …

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The EYE-BALL Opinion …

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